The New Bedford, Massachusetts waterfront community is mourning the loss of Lars Vinjerud II, respected business leader, maritime advocate, and Chief Executive Officer of Fleet Fisheries, who passed away on June 10, 2026, following a lengthy illness. His death has brought profound sadness to family members, friends, colleagues, employees, and countless individuals whose lives were touched by his leadership and dedication to the city’s historic fishing industry.
Lars Vinjerud II was widely recognized as one of the most influential figures on New Bedford’s working waterfront. Through his leadership of Fleet Fisheries and involvement in several prominent local businesses, he played a vital role in supporting the maritime economy that has long served as the backbone of the community. His contributions helped strengthen connections between fishermen, seafood distributors, harbor operations, and consumers, preserving traditions that have defined New Bedford for generations.
Beyond Fleet Fisheries, Lars was known as the owner and driving force behind several well-known waterfront establishments, including Fathoms Waterfront Bar & Grille, Fleet Marina, and Fisherman’s Market Seafood Outlet. These businesses became more than commercial ventures; they served as gathering places where residents, visitors, fishermen, and families came together to celebrate the unique culture and spirit of New Bedford’s harbor.
Those who worked alongside Lars remember him as a dedicated and hands-on leader who possessed a deep understanding of both business operations and the people who made them successful. He was respected for his commitment to supporting local workers, investing in the waterfront, and helping sustain an industry that provides livelihoods for countless families throughout the region. His leadership earned admiration across the fishing, hospitality, and maritime sectors.
While his professional accomplishments were significant, those closest to Lars also remember his devotion to family and community. In recent years, he organized harbor fireworks events in memory of his late son, creating meaningful opportunities for reflection, remembrance, and togetherness. These events became cherished traditions that reflected his desire to honor loved ones while bringing the community together.
Friends and colleagues describe Lars as someone who cared deeply about New Bedford and its future. His passion for the waterfront extended far beyond business interests; he believed in preserving the city’s maritime heritage and ensuring that future generations would continue to benefit from the opportunities and traditions that define the harbor community.
As news of his passing spread throughout New Bedford, tributes and condolences began pouring in from across the region. Employees, business partners, fishermen, patrons, and community leaders have shared memories of his generosity, leadership, and commitment to the city’s working waterfront. Many have spoken of the lasting impact he had on both the local economy and the people who depended on it.
Though his passing leaves a significant void, Lars Vinjerud II’s legacy will continue through the businesses he helped build, the people he supported, and the community he cared for so deeply. His contributions to New Bedford’s maritime industry and waterfront culture will remain an enduring part of the city’s history.
Lars Vinjerud II will be remembered as a visionary business leader, devoted family man, and steadfast supporter of New Bedford’s working waterfront. He will be deeply missed, fondly remembered, and forever honored by all who knew him. May he rest in eternal peace.